Copyright & Intellectual
Property Policy

Platform Content — Auria Art House IP

The following are owned exclusively by Link2Trade Ventures LLP and protected under Indian and international intellectual property law:

• The "Auria Art House" name, logo, and all brand assets
• Website design, layout, interface, and user experience elements
• Platform software, code, and proprietary algorithms
• Original written content, photography, and marketing materials (unless attributed to third parties)

Unauthorised use, reproduction, or distribution of any of the above is strictly prohibited.

Artist Copyrights

Artists retain full copyright ownership of their artworks at all times. Copyright remains with the artist unless explicitly and contractually transferred. By listing artwork on the platform, artists grant Auria Art House a limited, non-exclusive, royalty-free licence to display and promote artwork images solely for platform operation and marketing. This licence ends when the listing is removed, except to fulfil in-progress orders.

Artist rights include reproduction rights, distribution rights, derivative work rights, public display rights, and attribution (moral) rights under the Copyright Act, 1957.

Buyer Rights

Licence You Grant Us

When you upload content to the platform (artworks, photographs, text, reviews), you grant Auria Art House a non-exclusive, worldwide, royalty-free licence to display, reproduce, distribute, and promote that content on and through the platform, including for marketing purposes. You retain full ownership and may use your content elsewhere or remove it at any time (subject to in-progress transactions).

Your Representations

By uploading content, you represent and warrant that you own all rights to it or have obtained all necessary permissions; that it does not infringe any third-party rights; and that all factual statements are accurate.

Prohibited Content

• Content that infringes copyright, trademark, or other intellectual property rights
• Content that violates privacy or publicity rights
• Content that contains trade secrets or confidential information
• AI-generated art without proper disclosure
• Content that misrepresents origin or authenticity

Required Information

Your notice must include all of the following:

• Identification of the copyrighted work — detailed description, registration number if applicable, and evidence of ownership
• Identification of the infringing material — URL or location on our platform, with screenshots if helpful
• Your full contact information — legal name, mailing address, phone number, and email
• Good faith statement — "I have a good faith belief that the use of the copyrighted material is not authorised by the copyright owner, its agent, or the law."
• Accuracy statement — "I declare that the information in this notice is accurate and that I am the copyright owner or authorised to act on their behalf."
• Your physical or electronic signature

Our Response Process

Required in Your Counter-Notice

• Description of removed content and its location before removal
• Copy of the removal notice received (if available)
• Your full name, address, phone number, and email
• Good faith statement: "I have a good faith belief the material was removed as a result of mistake or misidentification."
• Consent: "I consent to the jurisdiction of courts in Mysore, Karnataka, India, and will accept service of process from the original complainant."
• Accuracy statement under penalty of perjury
• Your physical or electronic signature

Counter-Notice Timeline

• We review the counter-notice within 2–3 business days
• We forward it to the original complainant within 1 business day
• A 10–14 business day waiting period follows
• If no court order is received, content may be restored
• If legal action is initiated, content remains removed pending court resolution

Appeals

You may appeal an account termination by submitting a written appeal within 30 days to legal@auriaarthouse.com, providing evidence of mistake and explaining the circumstances. Appeals are reviewed by senior management and a final decision issued within 30 days.

Our Protected Marks

The following are protected trademarks of Link2Trade Ventures LLP: "Auria Art House" name, the Auria Art House logo, all taglines, slogans, and distinctive design elements. You may not use these marks in business names, domain names, advertising, or in any way that implies endorsement or affiliation without our prior written consent.

Third-Party Trademarks

Artists and users must not use others' trademarks without permission, create confusion with well-known marks, imply false affiliation, or misattribute trademark ownership. Report trademark infringement to legal@auriaarthouse.com with the trademark registration details, description of unauthorised use, and evidence of confusion or dilution.

Artist Identity Verification

We verify artist identity, ownership claims, and original creator status through government-issued ID, portfolio review, and social media or website links. Proof of creation may be requested if an artwork is disputed.

Authenticity Standards

• Original artworks must include a Certificate of Authenticity with the artist's signature
• Prints and reproductions must be clearly labelled with edition numbers and artist approval
• Provenance documentation required for high-value works
• No misrepresentation of medium, edition, or origin is permitted

Reporting Fake or Unauthorised Listings

If you suspect a listing is fake, plagiarised, or an unauthorised reproduction, report it to authenticity@auriaarthouse.com with a link to the listing, evidence of the original work, and your relationship to the original artwork.

AI-Generated Art

Artists who use AI tools in the creation of artworks must clearly disclose this in their listing description, specifying the AI tools or platforms used. AI-generated works may have limited copyright protection under Indian law, which is subject to ongoing legislative development. Buyers will be informed of AI involvement in any such listing.

Derivative Works

Works based on another artist's existing work require explicit written permission from the original creator. The derivative work must significantly transform the original — minor modifications do not constitute transformation. Inspiration is permitted; direct copying is infringement. The test applied is whether an ordinary observer would recognise substantial similarity to the original.

Right of Publicity

Artworks depicting identifiable individuals for commercial purposes require a valid model release. Artworks depicting children require parental or guardian consent. Public figures may have limited protection for matters of public interest, but this does not extend to commercial exploitation.

Property & Architectural Rights

Photographing or depicting private property requires the owner's permission. Trademark-protected buildings, distinctive architectural works, and certain landmark locations may carry additional restrictions on commercial use.

Actions We May Take

• Remove or disable access to infringing content immediately
• Suspend or permanently terminate accounts
• Withhold pending payments pending investigation
• Report serious violations to law enforcement authorities
• Cooperate fully with court orders and legal proceedings
• Permanently ban repeat infringers from the platform

Legal Remedies for Rights Holders

Rights holders whose intellectual property is infringed may pursue injunctions, monetary damages, account of profits, criminal prosecution in serious cases, and recovery of legal costs — all available under the Copyright Act, 1957 and the Trade Marks Act, 1999.